News & Updates

UK Advertising Disclosure Rules: What Changes

Commentary on the updated guidance and the practical implications for influencer and AI-assisted creative.

Priya Raghunathan3 June 20264 min read

The direction of travel is towards provenance. Organisations should begin recording creative origin now, ahead of any obligation to disclose it.

Our position: capability without an operating model produces expensive noise.

Shard & Co · Strategy Practice

This insight forms part of Shard's ongoing research programme. For the underlying methodology or a briefing with the authoring team, contact the practice directly.

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8 July 2026 · 3 min read

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