Seda Ozdamgaci

My path into marketing wasn't a straight line, and I think that's exactly what makes it work. I started out studying English Language and Literature in Turkey — a foundation that still shapes how I think about brand voice and storytelling today. That curiosity for language and communication eventually brought me to London, where I completed an MSc in Marketing at Brunel University.

Since then, I've worked across the full spectrum of the industry — from my early days as a Junior Brand Assistant and Brand Strategist, to fundraising for NGOs, where I learned just how powerful the right message can be, to leading teams as Head of Sales. Each role taught me a different piece of what makes a brand actually connect with people — not just the strategy, but the story, the numbers, and the relationships behind it.

I've called London home since 2019, and in that time I've built a network of clients and collaborators across industries — from data and software platforms to consumer and B2B brands. In 2021, I founded Shard Marketing & Consultancy to bring all of that experience together: strategic thinking, hands-on execution, and a genuine obsession with results.

More recently, I've specialised in AI-driven marketing — using AI tools to move faster, think sharper, and deliver campaigns that would once have taken entire teams. It's what excites me most about where this industry is heading, and it's at the core of how I work with every client today.